When Maskcara Became More Than Makeup

When did Maskcara Beauty become more than makeup for me? Before I answer that, let me give you some background.

I’ve been wearing makeup since I was a young girl, but I never really figured out makeup. It seemed I had two options: such a light application that it was barely detectable, or so globbed on that my face would have an orange-like glow. I never found the in-between, my perfect shade, and hadn’t even heard of contouring. For me, the whole shebang was liquid foundation, pink powder blush, pale mauve lips, and pale pink eye shadow.

And this is the lane I stayed in for decades. I looked at other women, both real life and celebrities, and wondered how they looked so beautiful. How were their cheekbones always sun kissed, their lips full, and their eyes perfectly shaped? I actually thought they were naturally beautiful and I was pretty in an average way, and that was my lot in life.

In 2014, I felt pretty with a full face of my old makeup, but I was missing the “wow” factor.

How sad is that? I know!

You can imagine it came as a shock to everyone, myself included, when I joined Maskcara Beauty. After all, I didn’t really know makeup. But I joined the company because I loved the product. It was so much easier than traditional makeup, and with Maskcara, I could do makeup! It gave me a look that I was never able to achieve before–one that I didn’t think was possible for me. And it was going to be a nice little side hustle to bring in some extra income when I retire (someday).

So I was in it because I believed in the product and to earn some extra cash. Until I did my first makeover.

A dear friend who wore very little makeup volunteered to let me practice on her. I did a basic HAC (Highlight and Contour) and lip and cheek color—the bare bones of makeup. This was the first time I had ever put makeup on someone other than myself and I was nervous, but when I finished, I believe she said “oh my gosh Kelly, I love this! I look like I’ve had a facelift!”

With those words and the smile that lit up her face, I was hooked. My first makeover is when I realized this was more than makeup. My motivation shifted from solely income driven to helping women see how beautiful they truly are. Does anyone need to wear makeup? Heck no! But is it fun, does it put some pep in your step, and can accentuating your best features give a little confidence boost? Yes, yes, and yes!

The more skilled I have become and the more I can share that with other women, the more I love this makeup. With every makeover I do, I adore that moment when my client sees herself, sees her own beauty, sometimes for the first time in a very long time.

Cheers, Gorgeous!
Kelly