There are so many labels and claims regarding cosmetics that it can be confusing. What do they mean? One thing is certain: regardless of the label, it is up to you as the consumer to know what’s in your makeup.
With SEINT, all ingredients are listed right on our website.
Ah, a breath of fresh transparency! Also, our products are paraben-free, gluten-free, and cruelty-free.
As for the cosmetic industry in general, it’s complicated. Unlike in Canada and Europe where over 1,300 unsafe ingredients are banned for use in beauty products, the US FDA has prohibited only 11 ingredients or related compounds.
So let’s go over what the labels “organic” and “clean” mean (or more importantly, what they don’t mean):
You might be surprised to learn that while the USDA regulates the term “organic” relevant to agricultural products through its National Organic Program (NOP), the USDA has no authority over the production and labeling of cosmetics, body care products, and personal care products that are not made up of agricultural ingredients. This is straight from USDA.gov. So what we believe the organic label means when it comes to food, does not necessarily translate to cosmetics.
From GoodHousekeeping.com, beauty brands use the term “clean” implying that products are free of certain ingredients that they consider controversial or unsafe, like parabens and talc. However, without regulation, anything can be called “clean” whether proven safe or unsafe.
This is one reason I appreciate that SEINT specifically states on its website that its products are paraben-free, gluten-free, and cruelty-free without using a misleading label.
Further, I admire SEINT’s statement that “Non Toxic, Hypoallergenic, Non Comedogenic, Oil Free, All Natural, Organic, Mineral Free: These Terms Are Unregulated So We Don’t Feel Comfortable Using Them, Although We Do Use Very High Quality Ingredients.”
What this says to me is that SEINT Beauty is being transparent also about not participating in a misleading system of unregulated terms.
Brava, SEINT! Brava!
So I ask you, do you know what’s in your makeup?